Procter & Gamble said today it cut digital advertising spend by $200 million last year based on viewership data provided by tech and media companies that showed its ads were not reaching its target audience effectively. P&G, the world’s biggest advertiser, has been at the forefront of a campaign to pressure digital media companies to be transparent with their viewership metrics by telling them how many people see their ads and how ad agencies spend advertising dollars.
Procter & Gamble is sticking with plans to hike ad spending this year, though an increase last quarter produced sales growth that missed analyst expectations slightly.
KETTERING, Ohio — The Ohio artist who created the Mr. Clean character that became a long-lasting advertising hit has died at age 92. Fairmont Presbyterian Church in Kettering says services […]
To address sagging market shares, P&G executives today promised an onslaught of new-product innovation and stepped-up advertising and “equity-building” spending — along with a chief productivity officer.
