Procter & Gamble said today it cut digital advertising spend by $200 million last year based on viewership data provided by tech and media companies that showed its ads were not reaching its target audience effectively. P&G, the world’s biggest advertiser, has been at the forefront of a campaign to pressure digital media companies to be transparent with their viewership metrics by telling them how many people see their ads and how ad agencies spend advertising dollars.
Procter & Gamble is sticking with plans to hike ad spending this year, though an increase last quarter produced sales growth that missed analyst expectations slightly.
KETTERING, Ohio — The Ohio artist who created the Mr. Clean character that became a long-lasting advertising hit has died at age 92. Fairmont Presbyterian Church in Kettering says services are planned Saturday for Harry Richard Black. The Dayton Daily News reports Black died Sunday at his home after a brief illness. Consumer products maker […]
To address sagging market shares, P&G executives today promised an onslaught of new-product innovation and stepped-up advertising and “equity-building” spending — along with a chief productivity officer.