WJBK’s New Set By DDG Earns Promax Gold
Stephen Arnold Music, KOMO Win Promax Gold
WGRZ Promos Win Gold, Silver & Bronze Awards
WFTV Wins PromaxBDA Gold For Weather Image
Winning Local TV Branding Image Promos Here
See PromaxBDA Summit Award Winners Here
Exclusives
AR Spotted At PromaxBDA Station Summit
Mischler Accepts Lifetime Achievement Award
Retired CBS marketing and promotion exec Mike Mischler imparts a career lesson: “It’s about the people we learn from, the people we influence. It’s about recognizing creativity in a writer or director. It’s working with people you love or loathe, always with the goal of achieving the best marketing product.”
How Local TV Can Survive In An OTT World
Experts say for stations to survive the onslaught of multiscreen competition, they must make a serious commitment to promotion. “Google-proof” the news, says NBCU’s Valari Staab, while SmithGeiger’s Andrew Finlayson exhorted: “We are in the reminder business. “Don’t just run the same [local news promo] over and over all evening. Make these the best promos on your air.”
PromaxBDA Honors Local Marketing, Design
WGN Chicago, KXTV Sacramento and WTVR Richmond are among the big winners of awards presented at the association’s Station Summit. Veteran CBS executive Michael Mischler was given the Lifetime Achievement Award.
To Attendees At The PromaxBDA Station Summit
WSFL’s Promos Nominated For PromaxBDA Awards
Stephen Arnold Music Up For PromaxBDA Awards
Seeking Great TV Promos Done On The Cheap
Warner/Chappell Nominated For PromaxBDA Award
Sinclair, Gray All In For Promax Summit
The 2017 PromaxBDA Station Summit next month at The Mirage in Las Vegas, runs from Monday, June 19, through Friday, June 23, and there will be no shortage of participants from television’s top station groups.
