According to a new BIA vertical report, local advertising for quick serve restaurants is expected to hit $4 billion this year, with high use of direct mail and the embrace of mobile targeting.
Often, media efficiencies are predicated on total delivery, heedless of geographic coverage deficiencies. It all comes down to a simple question: Is your client’s budget being distributed most effectively against their geography and revenue distinctiveness? National campaigns often underdeliver. They are essentially empty calories. Local marketing, on the other hand, means advertisers can omit empty areas where sales can’t take place and instead re-express budgets into their own active sales areas will effectively deliver the best media ROI.