Netflix Dumps Qwikster, Won’t Spin Off DVDs

Netflix has decided to backtrack on its plans to separate its DVD service from the rest of its operations and will keep DVD-by-mail a part of the Netflix brand and site.

Netflix To Spin Off, Rebrand Rental Service

Netflix CEO Reed Hastings says the company will rebrand its DVD-rental service as “Qwikster,” and offers a public apology over its recent price hike.