Radio’s digital ad revenue blasted through the billion-dollar plateau for the first time, now accounting for 10% of total advertising revenue for the industry, according to research released today by the Radio Advertising Bureau and ad-tracking firm Borrell Associates. Radio stations grew revenues 25% in 2019 and are forecast to see growth of 29% this […]
Radio Needs Consistent Strategy On Digital
Radio has had a bumpy transition to digital, struggling with the high costs of streaming audio, the slow growth of digital sales operations and the rise of major pureplays like Pandora and Spotify. In an interview with NetNewsCheck, Erica Farber, the Radio Advertising Bureau’s new president-CEO, says that radio is still hampered by inconsistent digital strategies across the industry, but she’s confident that its strong ties to local markes can help it to gain a digital edge.
