Reinventing Local With A Multiplatform Focus

Randa Minkarah, Fisher Communications’ SVP of revenue and business development, explains how her company’s TV stations are working to sell multiple platforms to local advertisers. Fisher has created programs that deliver valuable content to an increasingly on-the-go consumer and provide new, cost-effective ad solutions that enable local businesses to better reach their target audiences. “We strongly believe in the future of hyperlocal and are confident that our approach can serve as a model for broadcasters looking to deepen their community ties, as well as better reach the online audiences and advertisers who are following them.”