MARKET SHARE | DMA 48
Picture Yourself In New Mexico As Producer/Editor
Game show host c and former Miss Wisconsin USA, actress and TV host Alex Wehrley were announced Tuesday by the Reelz channel as the pageant’s new emcees, just five days before Sunday’s telecast.
Interpublic’s Mediabrands unit has formed an alliance with more than 15 minor TV networks to develop and organize data and technology that would enable the agency and its clients to buy their advertising inventory programmatically. The initiative, which is being led by Mediabrands’ Magna Global unit, so far includes more than 15 networks, about half of which are not even measured by Nielsen.
