Reinventing Local TV News Part III: The Case For Changing The Way You Tell Stories

So much local news coverage is tied to the news cycle at a time when audiences are also expecting insights, context, impact, and an understanding of stories as they unfold. This means that the 700-plus local TV news stations across the country are increasingly missing opportunities. But it’s not too late. Here’s an n-depth look at data topline takeaways for how graphics and animation can enhance local TV news storytelling, offering a powerful case for breaking the mold.