TVN FOCUS ON BUSINESS

Station Groups Stick To Sales Plans As Uncertain ’23 Sets In

Without political advertising and with, possibly, a recession on the horizon, station groups rely on their customer-focused approach to drive cross-platform businesses with omnichannel, client-focused campaigns. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.

Twitter Still Looking For World Cup Ad Partners

Twitter is still seeking ad partners for the World Cup, as the tournament heads into its final stretch. It is yet another example of how the platform’s beleaguered ad team is having a hard time winning back advertisers after the sudden drop-off of major brands that have fled in the Elon Musk era.

Media And Telecom M&A Fell In 2022

After record deal-making in 2021, the number and dollar value of M&A in media and telecommunications fell during the past 12 months through November, according to the latest report by PwC.

Bloomberg Media Revenue Up 20 Percent, Ad Revenue Up 25 Percent

A Third Of Advertisers Have Reduced 2022 Spending Due To Macroeconomic Factors

In another sign of the toll that macroeconomic disruption has been taking on the ad economy, more than a third of advertisers (35%) say they have reduced their 2022 advertising budgets due to increasing inflation and/or disruptions in their supply chain.

Billions In New Revenue Could Come Soon To Local TV

The revenue truth has been around for TV stations for some time — they cannot live and grow only from dependence on advertising (political and core) and affiliate revenues in the coming years. NextGen TV to the rescue, according to one TV consultant forecast from BIA Advisory Services.

TV Ad Load Spikes 6% In Q2, With A+E On Top, Disney At The Bottom

TV commercials’ minutes per hour across total day viewing was at 13.3 minutes per hour versus 12.6 minutes in the second quarter of 2020, according to MoffettNathanson Research.

AMC Networks Q2 Results Easily Beat Forecasts

WideOrbit Releases WO Traffic v21.0

WideOrbit, a provider of broadcast TV and radio inventory and revenue workflow management, today announced the latest release of WO Traffic, the company’s flagship ad sales and commercial operations platform for TV and radio stations. The WO Traffic v21.0 release includes new features and enhancements it says will “help stations and station groups generate new […]

JESSELL AT LARGE

Jessell | In ’21, Broadcasters Need New Revenue Ideas

As this year’s political windfall rolls into a lean recovery year, broadcasters should target Big Tech with a BMI-like model and look to innovations like Graham Media’s membership scheme for some much-needed revenue diversification.

Univision Has $1.3B In Cash Available

Univision Communications, the privately held Spanish-language broadcaster that recently changed hands, said it has close to $1.3 billion in available cash, $7.8 billion in debt and posted estimated revenue up 8% last quarter to $612 million. The Miami-based company said it was unveiling financial metrics and preliminary quarterly results as it considers potential refinancing transactions and market opportunities.