Two of Canada’s top media companies partner to launch automated TV audience buying in that country..
With CTV and Citytv locked in a hard-fought battle for primetime viewers, and long-time combatants TSN and Sportsnet squaring off in a battle for similarly lucrative sports territory, Rogers Media has opened up yet another front in its increasingly antagonistic war with Bell Media: local news. On Oct. 3, Rogers plans to launch a 24-hour news service for the Toronto market called CityNews Channel to challenge Bell’s CP24.
