Roker Media’s On A Live-Streaming Mission

Roker Media in New York City bills itself as the “first live streaming network” that “lives at the intersection of brands, influencers and audiences.” It produces live programming as well as a slate of shows that appear on different platforms, which are produced relatively inexpensively. Chairman Al Roker (yes, that Al roker) and co-founder Ronald Pruett Jr. talk about what they’re doing and why.