Here’s further proof, if you need it, that this year’s crop of new shows is mostly stinkers. Had viewership for those programs been more like last year, when new hits included 2 Broke Girls, Once Upon a Time and New Girl, broadcast probably wouldn’t have seen ratings declines at midseason. That’s according to a new report published by RPA, the Santa Monica, Calif., agency, looking at all things television at the midseason. David Scardino, entertainment specialist at RPA, talks about C3 ratings, why the Spanish-language networks have had a great year, and why cable shows are not DVRed as much as broadcast.
Primetime network reruns, once a reliable source of ratings and advertising revenue, are losing their appeal as the entertainment landscape becomes more crowded with options.