Another ambitious premium content digital venture that had brought in top-level TV executives is folding before launch. Verizon and AwesomenessTV have scrapped plans for their announced premium content service, with Samie Falvey, chief creative officer, leaving and her team, led by creative SVP Russell Rothberg, disbanded.
Russell Rothberg, who helped develop Chicago Fire for NBC and Bates Motel for A&E, is departing his post as executive vice president of drama development for Universal Television. Rothberg’s contract was set to expire in March, 2017.
