It’s been the top-rated U.S. market for seven of the past eight Games, and top-flight inventory on NBC is already gone. If advertisers want to get in the Olympics now, they will have to pay a premium.
The enthusiasm for the Olympics has lifted the local TV market in Salt Lake, which buyers describe as healthy but not sold out. Overall TV spending is up over last year, with the tightest dayparts the news and primetime areas. Auto, financial and healthcare are among the categories driving the market.
In Salt Lake City, Deseret Media is the biggest show in town, operating the top newspaper and TV site and is a partner in the market’s No. 3 local site, and the company has been pushing into the future with a “Web first” philosophy.
Con Psarras, a veteran television journalist and news director for Mormon Church-owned KSL Salt Lake City, will become the station’s head of editorial and special projects, part of a management shift officials say reflects a changing landscape in broadcast news. Tanya Vea, the former news director at KSL rival KUTV, was named KSL’s executive vice president of news and cross-platform development.
The November sweeps are over, and the winner of the local late-news ratings war is — well, it depends on who’s doing the counting. KSL issued a news release claiming a victory at 10 p.m. On the other hand, KUTV claims a photo finish and is awaiting clarification when more complete numbers are released this week.