TVN TECH | TV2020
Disparate Views Of The Future Of ATSC 3.0
Broadcasters have different ideas on how best to proceed with ATSC 3.0. Some advocate an initial rollout of 4K Ultra-HD programming followed by a gradual move into targeted advertising. Another faction touts the near-term potential of a nationwide datacasting business that will first seek B-to-B customers like auto makers and content delivery networks. In any event, 2018 will be crucial.
