Scott Koondel thinks that the model he’s using to sell Judy Justice – Judge Judy Sheindlin’s next chapter, which streams on Amazon’s Freevee – is one he can apply to many other shows in syndication. “I have a lot of shows that are for streaming and eventually for syndication,” said Koondel, who worked in distribution for CBS from 1997 to 2018, the last six as EVP and chief corporate content licensing officer. He started at Paramount in 1994. “I see a world where I could provide syndicated shows for TV stations and not have to deficit finance.”
Scott Koondel cites a growing appetite in streaming for low-cost, ad-friendly content. He negotiated a two-year deal on behalf of Judy Sheindlin with Amazon.com’s ad-supported streaming platform Freevee.
Scott Koondel, who has been CBS’s EVP-chief corporate content licensing officer, is starting a new firm to package, produce and license programming for broadcast, cable and streaming platforms. It will have a first-look arrangement with CBS.
Scott Koondel, the company’s chief corporate content licensing officer, talks about the deal he’s most proud of, where he sees big opportunities, why cable originals don’t pay off and the trend he wishes would go away.
The CBS distribution executive will assume a newly created role as senior vice president and chief corporate content licensing officer.
