COMMENTARY BY GARY HOLMES
Second Thoughts On Set-Top Box Ratings
Clearly someone needs to develop an electric ratings system for local markets, and it’s encouraging that Nielsen is investigating new technologies. But instead of pursuing set-top box measurement, which relies on the cooperation of the MSOs and satellite companies, I think it would be better to leapfrog ahead to new technologies (including apps) that allow Nielsen to do so independently.
TVB FORWARD CONFERENCE
Nielsen Aims For Set-Top Box Measurement
The measurement firm’s Steve Hasker says it’s increasingly important that audience measurements keep up with the changes in media as viewers migrate to other platforms.
