Simpli.fi Launches Online Attribution For OTT/CTV Advertising

Today, Simpli.fi, a programmatic platform for addressable, mobile and OTT/CTV advertising, announced that the company has bolstered its OTT/CTV advertising offering with the launch of its new online attribution capability. Advertisers working with Simpli.fi can now directly attribute online browser-based conversions to their OTT/CTV advertising campaigns, including those ads that are served on televisions. This capability is especially […]

TVN’S TV2020 CONFERENCE

Broadcasters Stress Need For Revenue Diversity

Broadcasters have natural revenue opportunities in business lines like OTT, podcasting and ATSC 3.0, said executives from Sinclair, E.W. Scripps, Gray and Bonneville Salt Lake at TVNewsCheck’s TV2020 conference.