Another CTV ad fraud scheme has hit servers in recent weeks — the second one discovered this year — with a estimated advertising cost of $5 million per month, according to DoubleVerify. This follows the ParrotTerra scheme discovered in February by DoubleVerify, estimated to have cost a much greater $30 million to $50 million in ad dollars, spoofing some 3.7 million devices.
SneakyTerra
April 25, 2024
Editor on Duty: Mark K. Miller
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