WFLD Chicago Revamps Its Facebook Strategy


Ground Rules For Good Social Engagement

For local media companies, a good social media design requires a good strategy and that needs plenty of research and planning. The Victoria Advocate‘s Jessica Puente: “You need to think about your organization’s ultimate goal. Are you a small, local newspaper looking to expand your reach? Are you looking to target a new audience? Is your company looking to you to make up for a lack of advertisers or to create an online community with high engagement?”