The Phoenix Suns have become the first major pro sports team to sign a deal with SocialGuide’s Nielsen Twitter TV Ratings service that tracks Twitter activity during games.
A new Nielsen-SocialGuide study shows that for 18-34 year olds, an 8.5% increase in Twitter volume corresponds to a 1% increase in TV ratings for premiere episodes, and a 4.2% increase in Twitter volume corresponds with a 1% increase in ratings for midseason episodes.
Deal expands Nielsen’s TV measurement solutions and social media analytics portfolio.
SocialGuide, a New York-based social TV company, has entered into an agreement with Tribune Media Services (TMS), a provider of entertainment information databases. SocialGuide’s social networking platform will use comprehensive TV schedules and rich program descriptions from TMS in its “What’s On” offering. This information will let SocialGuide users decide what shows to watch and […]