The Phoenix Suns have become the first major pro sports team to sign a deal with SocialGuide’s Nielsen Twitter TV Ratings service that tracks Twitter activity during games.
A new Nielsen-SocialGuide study shows that for 18-34 year olds, an 8.5% increase in Twitter volume corresponds to a 1% increase in TV ratings for premiere episodes, and a 4.2% increase in Twitter volume corresponds with a 1% increase in ratings for midseason episodes.
Deal expands Nielsen’s TV measurement solutions and social media analytics portfolio.
SocialGuide, a New York-based social TV company, has entered into an agreement with Tribune Media Services (TMS), a provider of entertainment information databases. SocialGuide’s social networking platform will use comprehensive […]
