Twitter TV Ratings To Track Suns Traffic

The Phoenix Suns have become the first major pro sports team to sign a deal with SocialGuide’s Nielsen Twitter TV Ratings service that tracks Twitter activity during games.

Nielsen Finds Twitter Can Boost TV Ratings

A new Nielsen-SocialGuide study shows that for 18-34 year olds, an 8.5% increase in Twitter volume corresponds to a 1% increase in TV ratings for premiere episodes, and a 4.2% increase in Twitter volume corresponds with a 1% increase in ratings for midseason episodes.

Nielsen, NM Incite Acquire SocialGuide

Deal expands Nielsen’s TV measurement solutions and social media analytics portfolio.

SocialGuide Tells You Which Shows Have Buzz

SocialGuide Signs Data Deal With Tribune

SocialGuide, a New York-based social TV company, has entered into an agreement with Tribune Media Services (TMS), a provider of entertainment information databases.  SocialGuide’s social networking platform will use comprehensive […]