‘Solutions Journalism’ Put To The Test

“We kind of knew — but we didn’t.” That wry bit of wisdom from WBBM-TV Chicago News Director Jeff Harris aptly describes one key role that market research can play: applying data to news decisions that were based on experience, aspiration, and sometimes just gut instinct. In this case, Harris is talking about new research on “solutions journalism” — a set of techniques for rigorous reporting on responses to community problems.

Testing A New Model For Enterprise Reporting

KXAN Austin, Texas, leads an ambitious national experiment that draws on broad collaboration and tight coordination to create a compelling experiment in enterprise and beat reporting.