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TargetCast: Spot Rates Holding Steady

MediaPost | by TVNewsCheck

For almost two-and-a-half years, broadcast network television commercial costs have been up or virtually flat — reversing declines in previous years, due to the recession, among other factors. That trend continued in 2012, according to media agency TargetCast tcm. Third-quarter commercial unit costs averaged $82,396, virtually the same as 2011.