ZenithOptimedia projects that spot spending will hit a record high of $25.5 billion this year, up 3% from 2015, when it set the previous high of $24.75 billion. Spot TV’s totals will include $3.3 billion spent on political.
Medialife Magazine | by TVNewsCheck
ZenithOptimedia projects that spot spending will hit a record high of $25.5 billion this year, up 3% from 2015, when it set the previous high of $24.75 billion. Spot TV’s totals will include $3.3 billion spent on political.
25 October 2023
26 October 2023