ZenithOptimedia projects that spot spending will hit a record high of $25.5 billion this year, up 3% from 2015, when it set the previous high of $24.75 billion. Spot TV’s totals will include $3.3 billion spent on political.
Medialife Magazine | by TVNewsCheck
ZenithOptimedia projects that spot spending will hit a record high of $25.5 billion this year, up 3% from 2015, when it set the previous high of $24.75 billion. Spot TV’s totals will include $3.3 billion spent on political.
25 August 2022
29 September 2022
The total drop is pegged to lower political advertising, while the increase in core looks to come from growing sports gambling, improved auto and solid business from categories like legal Read More
TVNewsCheck‘s quarterly quick briefing on the legal and regulatory proceedings affecting broadcasters from communications attorneys David Oxenford and David O’Connor.