Sinclair Broadcast Group and Jerry Reinsdorf’s Stadium wants to be America’s biggest sports network. And it doesn’t want to be on cable. Stadium, which reaches some 25 million homes — the majority of them on free TV — is a bet on the future of broadcast television.
Sinclair Broadcast Group continues its expansion in the multicast network space with premium sports content.
Round-the-clock cable sports networks like ESPN and FS1 will soon have competition on over-the-air television in the form of a new joint venture spearheaded by Sinclair Broadcasting — Stadium — which launches Monday as a 24/7 digital offering before making its over-the-air debut Sept 6.