Variety Of Options Drive Sales At Star Trib

The Minneapolis Star Tribune, on the strength of its product portfolio, has found success with digital sales, which now generates about 20% of the paper’s revenue. Its efforts offer lessons for newspapers and broadcasters alike. This is Part IV of a four-part series. Part I on what TV stations are doing to integrate digital ad selling into their sales processes appeared Tuesday; Part II on the automated buying of spot appeared on Wednesday; and Part III on improving digital sales operations appeared on Thursday.