The #StopHateForProfit movement — originally started by civil rights groups on June 17 as an ad boycott of Facebook only, limited to the month of July — has quickly turned into a broader phenomenon. Over the weekend, Starbucks and Diageo joined the growing list of major advertisers suspending all or part of their social media advertising in reaction to the increasing influence of the movement’s call for a crack-down on hate speech.
The Starbucks sibling wants to be seen as approachable and available by touting a less-serious, fun approach to coffee, as well as a less-complex image compared with premium coffees in the market, like Starbucks.
