EXECUTIVE SESSION WITH STEVE KAZANJIAN & RICK SWANSON

Promax Summit Targets Station Concerns, Needs

Promax CEO Steve Kazanjian and Station Summit VP Rick Swanson talk about this year’s summit with its emphasis on growing the broadcast audience, training and recruitment. It’s also a vital gathering spot where the broadcast networks and Hollywood syndicators can share and coordinate plans for the fall TV season with the stations that air their programs.

Q&A WITH STEVE KAZANJIAN

Kazanjian Sets Stage For PromaxBDA Summit

Next week in Las Vegas PromaxBDA will open the doors on its Station Summit, an annual confab for TV station marketing execs, network marketing managers and syndication programming professionals. Steve Kazanjian, PromaxBDA’s president, talks about the event and how he sees the organization doing now, and in the future.

EXECUTIVE SESSION

Keeping TV Marketers Apace With Change

As PromaxBDA CEO Steve Kazanjian gets ready for his group’s annual conference this week and then the PromaxBDA Station Summit in two weeks, he reflects on what his members must do to keep pace with the rapid pace of developments in television and new media and how PromaxBDA can help them.

Steve Kazanjian Named PromaxBDA President

The former PromaxBDA board member is a Fortune 500 brand marketing executive with global brand strategy expertise across entertainment marketing, consumer products, and social media.