After seven-and-a-half years as president and CEO of Promax, Steve Kazanjian is stepping down. He will serve as a consultant to the nonprofit organization for the next few months. Stacy La Cotera, the association’s general manager and executive producer, will become its next leader.
Promax CEO Steve Kazanjian and Station Summit VP Rick Swanson talk about this year’s summit with its emphasis on growing the broadcast audience, training and recruitment. It’s also a vital gathering spot where the broadcast networks and Hollywood syndicators can share and coordinate plans for the fall TV season with the stations that air their programs.
Next week in Las Vegas PromaxBDA will open the doors on its Station Summit, an annual confab for TV station marketing execs, network marketing managers and syndication programming professionals. Steve Kazanjian, PromaxBDA’s president, talks about the event and how he sees the organization doing now, and in the future.
As PromaxBDA CEO Steve Kazanjian gets ready for his group’s annual conference this week and then the PromaxBDA Station Summit in two weeks, he reflects on what his members must do to keep pace with the rapid pace of developments in television and new media and how PromaxBDA can help them.
The former PromaxBDA board member is a Fortune 500 brand marketing executive with global brand strategy expertise across entertainment marketing, consumer products, and social media.