Ohio May Be Left Out Of 2020 Presidential Spend

Political advertising maven Steve Passwaiter says Ohio may no longer be among the battleground states where the presidential election will be heavily contested so will not draw a lot of presidential advertising. On the other hand, Arizona, Michigan and Wisconsin have emerged as new battlegrounds. In any event, there will be enough spending at all political levels to make most broadcasters happy — $3.2 billion, up 12% from 2016.