An analysis in nScreenMedia estimates Netflix has taken $3 billion to $6 billion per year off the table in TV ad revenue as a result of viewing on its platform. In the past, such viewing would have gone to ad-supported TV networks.
Amazon.com Inc is looking to charge advertisers $2.8 million for packages that include 30-second spots during the Thursday night National Football League games it will stream live to its Prime customers this coming season, two people familiar with the matter tell Reuters.
Sling TV is getting into programmatic advertising, partnering with Adobe’s newly unveiled Advertising Cloud to let brands bid in real time on livestreaming and video on demand.
As more people stream their favorite shows, the ad tech company BrightLine is trying to help ads on smart TVs work more like digital advertising. The company is teaming up with Nielsen Marketing Cloud, the media research firm’s marketing software division. The deal will potentially enable advertisers to tap into Nielsen’s 60,000 different audience segments, which can be used for ad targeting purposes on connected TVs, as well as other devices.
Appealing to brands’ better streaming senses, AOL is rolling out five new linear premium video ad formats. The new formats are available to run across AOL On, which now houses north of a million videos from AOL’s owned-and-operated properties, including The Huffington Post, TechCrunch and AOL.com.