Back to TVNewsCheck Home

When Should Stations Go Sub-Brand Social?

by TVNewsCheck

Sub-brand pages are just like they sound, subordinate to a broadcaster’s main social profiles. The most common sub-brand pages you will find widely used in local broadcast are sports, weather, politics, and morning shows. Here’s a look at at the benefits of launching a sub-brand page as well as some examples that are successful or have found a niche by thinking outside the box.