STREAMING NEWS 2021
Live, Free And Easy Top Viewers’ OTT News Desires
Streaming executives from CBS News Digital, Fox Television Stations, Gray Television and KSL Salt Lake City say live and local content, good UX and quality control are key factors in finding and retaining audiences in the highly competitive OTT space.
Creating and maintaining channel lineups for so-called skinny bundles, or virtual MVPDs, is proving to be a balancing act between quality content offerings and razor-thin profit margins. That dynamic played out on stage Thursday at the TV of Tomorrow Conference in New York, where Sling TV’s Andy LeCuyer participated in a panel alongside execs from OTT programmers seeking wider distribution and, in some cases, carriage fees.
