Ad dollars will flow to streaming, but are there enough eyeballs available for sale? Above, CBS’s The Equalizer will also have its episodes streamed over Paramount+.
To tap into the burgeoning online video streaming marketplace, Facebook today introduced a new advertising unit formatted specifically to promote subscription video-on-demand (SVOD) services via Facebook’s feeds. The new units, dubbed “Dynamic Ads for Streaming,” or DAS, are aimed at film and/or TV streaming advertisers, enabling them to automatically generate unique ads for each of their titles without the need to configure individual ads.
WarneMedia parent AT&T is selling its Crunchyroll anime business to Funimation Global Group — a venture of Sony Pictures Entertainment and Sony Music Entertainment, for $1.175 billion in cash. Fast-growing Crunchyroll is a premier anime direct-to-consumer service within AT&T’s WarnerMedia segment with over 3 million SVOD subscribers. It serves 90 million registered users across more than 200 countries and territories offering AVOD, mobile games, manga, events merchandise and distribution.
The technology comes amid industry fears that Nielsen’s fingerprint-based Dynamic Advertising Insertion technology, debuting in new TVs this quarter, will insert ads or measure content on Netflix, Hulu and others without permission.
Beneath the headlines and social media commotion about high-profile subscription video on demand (SVOD) titles like Tiger King, Upload and Ozark, a new form of digital streaming is gaining traction: those that are ad-supported.
AT&T’s WarnerMedia has added some big distribution partners as the May 27 launch of HBO Max, its new super-sized SVoD service, approaches. The new $14.99-a-month service has struck new distribution agreements with Altice USA, Cox Communications, Microsoft, Samsung, Sony Interactive Entertainment, Verizon and the National Cable Television Cooperative, an organization that works with hundreds of independent cable operators and telcos, including WideOpenWest, Atlantic Broadband, RCN, Grande Communications and MCTV. Comcast and Dish Network still are not on board, however.
Working to stand out in an increasingly competitive — and commoditized — market for advanced video advertising, marketers should turn to a familiar playbook, said Amy Baker, EVP of strategy and insight for A+E Networks, speaking on a CES panel on digital advertising.
ZypMedia’s Aman Sareen says OTT advertising is poised to overtake ads on linear TV given a perfect storm of proliferating services, audience receptivity to streaming ads and better targetability.
AT&T’s WarnerMedia unit will take direct aim at consumers with a coming set of OTT-delivered subscription VoD services, but pay-TV providers will also play an important role in their distribution.
Looking ahead to big streaming service launches this year from Apple, Disney and WarnerMedia, a panel of providers at the NAB Show said the overall market will likely keep growing but everyone competing in it had better be at the top of their game.
Subscription video on demand (SVoD) is projected to pull even with broadcast TV globally in hours viewing per day by 2023, according to a new report from Rethink Technology Research, with Netflix getting a big chunk of that influx.
WarnerMedia’s nascent streaming service will launch in beta form by the end of 2019 with three tiers of programming options: an “entry-level” package focused on movies; a premium service with “original programming and blockbuster movies” and a third “that bundles content from the first two plus an extensive library of WarnerMedia and licensed content.”
Brown Sugar, a subscription-video-on-demand service operated by Bounce and featuring African-American movies, is now available over the Internet on Comcast’s Xfinity X1. Xfinity X1 customers can subscribe to and access Brown Sugar’s extensive library of iconic black movies by saying “Brown Sugar” into their X1 Voice Remote, or by finding it within Xfinity on Demand’s curated Black Film & TV destination […]
Hulu, the over-the-top streaming video service owned by Disney, Fox, Comcast and Time Warner, is launching an interactive advertising unit — developed in partnership with the interactive TV firm BrightLine — that lets viewers buy products through their remote control or video game controller.
After The Handmaid’s Tale made it a player, Hulu has another ambitious show in The Looming Tower. But merger mania makes for a murky future.
The company witnessed a 40% rise to total 17 million subscribers last year — up 5 million — versus 2016, for all its subscription video-on-demand and its newer Hulu with Live TV products.
At the start of a busy CES as well as a transformative period when Disney moves to take majority control of the company, Hulu today announced that it ended fiscal 2017 with more than 17 million total subscribers in the U.S. The figure, which includes all SVOD and live TV plans, represents an increase of more than 40% — or 5 million — since Hulu last reported subscriber numbers in the spring of 2016.
Juniper Resiearch finds that SVOD services will be a key driver of growth, with major OTT players such as Netflix and Amazon committing budgets of more than $5 billion to original content over the coming year.
The move makes the young-skewing channel the fifth major broadcast network to stream live on the platform.
The failure of NBC’s comedy SVOD service, Seeso, is largely the result of a failed strategy of simply taking linear content online, Barclays contends. “In our opinion, most media companies are looking at OTT as a defense mechanism to solve for the loss of legacy distribution due to cord-cutting and shaving,” said a Barclays investor note, spearheaded by analyst Kannan Venkateshwar.
Fox did not follow Disney’s lead last night in announcing new subscription streaming services for its content. But CEO James Murdoch told analysts Wednesday that he’s “very open minded about an independently priced, direct to consumer offering and we’re certainly mindful of what we see in the marketplace and how these things are progressing for other firms out there.”
Highlighting the steep cost of the original programming arms race currently unfolding in the SVOD market, Hulu’s losses through the first six months of 2017 have spiked 81% to $353 million. The data comes courtesy of BTIG Research analyst Richard Greenfield, who looked at SEC data filed by Hulu parents Fox, Walt Disney, Comcast and Time Warner.
Hearst is out in front of a recent $133 million funding round for SVOD service iflix that is fending off the likes of Netflix and Amazon Prime Video in emerging markets. Along with Hearst, Singapore-based EDBI and clients of DBS private bank are new investors in iflix, and are joined by existing investors Evolution Media, Sky PLC, Catcha Group, Liberty Global, Jungle Ventures and PLDT Inc.
Full House, Family Matters, Step by Step and Perfect Strangers are among the comedies coming to the streamer. The deal totals more than 800 episodes of the five series and marks the streaming debut of the beloved family friendly lineup that ran on ABC in 1989-2000 (and again in 2003-05).
Vimeo, which had been gearing up to launch a subscription VOD service, will no longer proceed with the plans. “Vimeo has confirmed that it has decided not to proceed in offering a subscription-based original program service scheduled to begin in ’18,” a spokesperson for the video-streaming service, owned by Barry Diller’s IAC, said in a statement.
Time Warner’s Turner and Warner Bros. will test the subscription VOD waters for ‘toon fans with the launch of Boomerang, a service starting at $5 per month that will include more than 1,000 episodes of classic and current series.