It’s Upfront Plus As More Commercials Come To SVOD

Ad dollars will flow to streaming, but are there enough eyeballs available for sale? Above, CBS’s The Equalizer will also have its episodes streamed over Paramount+.

Facebook Unveils New Ad Units Tailored For Streamers

To tap into the burgeoning online video streaming marketplace, Facebook today introduced a new advertising unit formatted specifically to promote subscription video-on-demand (SVOD) services via Facebook’s feeds. The new units, dubbed “Dynamic Ads for Streaming,” or DAS, are aimed at film and/or TV streaming advertisers, enabling them to automatically generate unique ads for each of their titles without the need to configure individual ads.

AT&T Selling Crunchyroll To Sony For $1.2B

WarneMedia parent AT&T is selling its Crunchyroll anime business to Funimation Global Group — a venture of Sony Pictures Entertainment and Sony Music Entertainment, for $1.175 billion in cash. Fast-growing Crunchyroll is a premier anime direct-to-consumer service within AT&T’s WarnerMedia segment with over 3 million SVOD subscribers. It serves 90 million registered users across more than 200 countries and territories offering AVOD, mobile games, manga, events merchandise and distribution.

U.S. 3Q SVOD Revenue Up 39% To $5.5B

Verance Claims Solution To Prevent Emerging Issues With Nielsen’s DAI

The technology comes amid industry fears that Nielsen’s fingerprint-based Dynamic Advertising Insertion technology, debuting in new TVs this quarter, will insert ads or measure content on Netflix, Hulu and others without permission.

Time Streaming Ad-Supported Video Grows

Beneath the headlines and social media commotion about high-profile subscription video on demand (SVOD) titles like Tiger KingUpload and Ozark, a new form of digital streaming is gaining traction: those that are ad-supported.

HBO Max Adds Distribution Partners

AT&T’s WarnerMedia has added some big distribution partners as the May 27 launch of HBO Max, its new super-sized SVoD service, approaches. The new $14.99-a-month service has struck new distribution agreements with Altice USA, Cox Communications, Microsoft, Samsung, Sony Interactive Entertainment, Verizon and the National Cable Television Cooperative, an organization that works with hundreds of independent cable operators and telcos, including WideOpenWest, Atlantic Broadband, RCN, Grande Communications and MCTV. Comcast and Dish Network still are not on board, however.

CES 2020

Baker: SVOD Age Needs Integrated Advertising

Working to stand out in an increasingly competitive — and commoditized — market for advanced video advertising, marketers should turn to a familiar playbook, said Amy Baker, EVP of strategy and insight for A+E Networks, speaking on a CES panel on digital advertising.

OPEN MIKE BY AMAN SAREEN

OTT SVOD’s Moment Has Come

ZypMedia’s Aman Sareen says OTT advertising is poised to overtake ads on linear TV given a perfect storm of proliferating services, audience receptivity to streaming ads and better targetability.

AT&T’s SVoD Services Will Be Pay-TV Friendly

AT&T’s WarnerMedia unit will take direct aim at consumers with a coming set of OTT-delivered subscription VoD services, but pay-TV providers will also play an important role in their distribution.

NAB SHOW 2019

Full-Tilt SVOD Competition Ahead

Looking ahead to big streaming service launches this year from Apple, Disney and WarnerMedia, a panel of providers at the NAB Show said the overall market will likely keep growing but everyone competing in it had better be at the top of their game.

SVoD Viewing Could Catch Traditional TV By ’23

Subscription video on demand (SVoD) is projected to pull even with broadcast TV globally in hours viewing per day by 2023, according to a new report from Rethink Technology Research, with Netflix getting a big chunk of that influx.

MTV Launches SVOD App In U.K.

WarnerMedia Streamer To Feature 3 Tiers

WarnerMedia’s nascent streaming service will launch in beta form by the end of 2019 with three tiers of programming options: an “entry-level” package focused on movies; a premium service with “original programming and blockbuster movies” and a third “that bundles content from the first two plus an extensive library of WarnerMedia and licensed content.”

Brown Sugar Launches on Xfinity X1

Brown Sugar, a subscription-video-on-demand service operated by Bounce and featuring  African-American movies, is now available over the Internet on Comcast’s Xfinity X1. Xfinity X1 customers can subscribe to and access Brown Sugar’s extensive library of iconic black movies by saying “Brown Sugar” into their X1 Voice Remote, or by finding it within Xfinity on Demand’s curated Black Film & TV destination […]

Hulu Renews Silverman’s ‘I Love You America’

Hulu Inks Sponsor Deal For Stanley Cup Playoffs

Hulu Adding 169 New Titles In April

Hulu Lets Viewers Buy Through Their Remotes

Hulu, the over-the-top streaming video service owned by Disney, Fox, Comcast and Time Warner, is launching an interactive advertising unit — developed in partnership with the interactive TV firm BrightLine — that lets viewers buy products through their remote control or video game controller.

ITV America Doubles Down On Digital Focus

Hulu Fights Against Netflix, Amazon, Apple

After The Handmaid’s Tale made it a player, Hulu has another ambitious show in The Looming Tower. But merger mania makes for a murky future.

Hulu Adding 150 New Titles In March

‘Shut Eye’ Canceled By Hulu After 2 Seasons

Hulu Faces Second Night Of Login Issues

Hulu Hits $1 Billion Ad Milestone

The company witnessed a 40% rise to total 17 million subscribers last year — up 5 million — versus 2016, for all its subscription video-on-demand and its newer Hulu with Live TV products.

Hulu Reaches 17 Million U.S. Subscribers

At the start of a busy CES as well as a transformative period when Disney moves to take majority control of the company, Hulu today announced that it ended fiscal 2017 with more than 17 million total subscribers in the U.S. The figure, which includes all SVOD and live TV plans, represents an increase of more than 40% — or 5 million — since Hulu last reported subscriber numbers in the spring of 2016.

Fullscreen Shutting Down SVOD Service

Fullscreen Media To Shutter Its SVOD Service

Digital Content Rev To Pass $200B In 2018

Juniper Resiearch finds that SVOD services will be a key driver of growth, with major OTT players such as Netflix and Amazon committing budgets of more than $5 billion to original content over the coming year.

Hulu Adds The CW To Live TV Service

The move makes the young-skewing channel the fifth major broadcast network to stream live on the platform.

Hulu To Add 189 New Titles In September

NEWS ANALYSIS

Barclays: Stop Treating OTT Like Linear TV

The failure of NBC’s comedy SVOD service, Seeso, is largely the result of a failed strategy of simply taking linear content online, Barclays contends. “In our opinion, most media companies are looking at OTT as a defense mechanism to solve for the loss of legacy distribution due to cord-cutting and shaving,” said a Barclays investor note, spearheaded by analyst Kannan Venkateshwar.

James Murdoch ‘Open Minded’ About SVOD

Fox did not follow Disney’s lead last night in announcing new subscription streaming services for its content. But CEO James Murdoch told analysts Wednesday that he’s “very open minded about an independently priced, direct to consumer offering and we’re certainly mindful of what we see in the marketplace and how these things are progressing for other firms out there.”

Hulu’s Losses Climb 81% So Far This Year

Highlighting the steep cost of the original programming arms race currently unfolding in the SVOD market, Hulu’s losses through the first six months of 2017 have spiked 81% to $353 million. The data comes courtesy of BTIG Research analyst Richard Greenfield, who looked at SEC data filed by Hulu parents Fox, Walt Disney, Comcast and Time Warner.

Hearst Leads Funding Round For SVOD Iflix

Hearst is out in front of a recent $133 million funding round for SVOD service iflix that is fending off the likes of Netflix and Amazon Prime Video in emerging markets. Along with Hearst, Singapore-based EDBI and clients of DBS private bank are new investors in iflix, and are joined by existing investors Evolution Media, Sky PLC, Catcha Group, Liberty Global, Jungle Ventures and PLDT Inc.

Hulu Resurrects ABC’s TGIF Block Via SVOD

Full House, Family Matters, Step by Step and Perfect Strangers are among the comedies coming to the streamer. The deal totals more than 800 episodes of the five series and marks the streaming debut of the beloved family friendly lineup that ran on ABC in 1989-2000 (and again in 2003-05).

Vimeo Scraps Plans For SVOD Service

Vimeo, which had been gearing up to launch a subscription VOD service, will no longer proceed with the plans. “Vimeo has confirmed that it has decided not to proceed in offering a subscription-based original program service scheduled to begin in ’18,” a spokesperson for the video-streaming service, owned by Barry Diller’s IAC, said in a statement.

Boomerang SVOD Cartoon Service Launches

Time Warner’s Turner and Warner Bros. will test the subscription VOD waters for ‘toon fans with the launch of Boomerang, a service starting at $5 per month that will include more than 1,000 episodes of classic and current series.

Turner, WB To Launch Boomerang SVOD Service

Amazon Launches Branded Bollywood SVOD In US