Austin Mayor Steve Adler announced a local disaster as a precaution because of the threat of the coronavirus, effectively cancelling the annual event. The festival drew 73,716 attendees last year, 19,166 of whom came from outside the U.S. Combined with SXSW’s gaming expo and education conference, the 2019 event drew 417,400 attendees, organizers said. An economic impact report found it contributed $355.9 million to the local economy.
Netflix is the latest company to pull out of SXSW 2020, a source familiar with the situation tells Variety, canceling five film screenings and a panel for upcoming series #BlackExcellence with Kenya Barris and Rashida Jones.
Amazon Studios will no longer be going to SXSW. The two screenings and panels planned for Tales of the Loop and Upload, in addition to a consumer marketing activation, have been canceled amid concerns over the spread of coronavirus. The move follows Facebook and Twitter’s recent decisions to withdraw their participation from the annual music, technology and entertainment festival in Austin, Texas.
The social network follows Twitter’s lead as the list of attendees bailing on the annual Austin festivities grows, but organizers say the show will go on.
Podcast platform Stitcher is making a major play at South by Southwest (SXSW) next month as it showcases some of its top podcast stars and sponsors the festival’s Next Stage […]
Exclusives
This year’s SXSW festival, which wrapped up this past weekend in Austin, served as a launching pad for a number of high-profile TV series, including Showtime’s I’m Dying Up Here, AMC’s The Son, Starz’s American Gods and Netflix’s Dear White People. The annual Texas fest — which is largely known for specializing in music and tech — marks the latest major festival to see an increase in television programming.
The influx of online pay TV services has been a popular theme at SXSW this year, as growing numbers of consumers without traditional cable or satellite challenge entertainment makers how to deliver their content and still generate revenue.
AUSTIN, Texas (AP) — A live-streaming app called Meerkat, calls to online activism and pedicabs with a “Game of Thrones” Iron throne seat were the top topics of conversation at […]
From experiential activations to free food and actual broadcasts, network and cable TV outlets have left their stamps all over Austin. It is clear that the marketing of television to SXSW attendees is just as important as any other medium.
Nielsen says a recent study adds to the growing evidence showing there is now a direct connection between social media buzz and traditional TV ratings. In looking at a two-week period prior to a particular TV show finale, Nielsen says a 14% increase in social media buzz translated into a 1% rise in traditional TV ratings among viewers 18-34.
Jonathan Carson, Nielsen’s CEO for digital, kicked off a panel discussion at the South by Southwest Interactive conference by sharing the latest insights on how consumers are engaging with television programming via social media.
