NBCU’s Symphony Is Its Secret Promo Sauce

NBC’s new series This Is Us finished its first season as the envy of the broadcast network television business — the tear-jerking ensemble drama scored 17.8 million viewers for its March 14 finale and became the top broadcast network drama among the coveted 18-49 demo. This Is Us was beloved by critics — but it took a media village to make it a breakout hit. The show’s launch was backed by a marketing push known as Symphony, in which various divisions of NBCUniversal work together to promote a single project.

Comcast, NBCU Open Cross-Promotion Push

The campaign, called Symphony, has been opened to outside advertisers. The idea is to use Comcast’s multiplatform range of assets for ad campaigns.