Wurl Serves Up 1.2B Targeted Ads In First Year


Big Data Portends Big Changes To Spot Buys

Ad sellers — broadcasters and cable networks — are wading deeper into data pools so that they are helping advertisers and their agencies program-target their buys and avoid undervaluing their time.

Ads May Soon Stalk You On TV Like Facebook

Targeted ads that seem to follow you everywhere online may soon be doing the same on your TV. The FCC is poised to approve a new broadcast standard that will let broadcasters do something cable TV companies already do: harvest data about what you watch so advertisers can customize pitches.