It’s been a long-held suspicion by many people: that smartphones and smart speakers are listening in on their private conversations for various reasons. Now one company — Atlanta-based Cox Media Group — has revealed that yes, your devices are listening to you.
TVN FOCUS ON SPOT REVENUE
Big Data Portends Big Changes To Spot Buys
Ad sellers — broadcasters and cable networks — are wading deeper into data pools so that they are helping advertisers and their agencies program-target their buys and avoid undervaluing their time.
Targeted ads that seem to follow you everywhere online may soon be doing the same on your TV. The FCC is poised to approve a new broadcast standard that will let broadcasters do something cable TV companies already do: harvest data about what you watch so advertisers can customize pitches.
