As high-speed internet has become a necessity in consumer’s homes, so has the demand for internet-connected TVs. The number of households with CTVs has seen a consistent rise over the last few years, but it’s flattening out as market saturation occurs. In 2Q 2021, 86% of broadband households in the U.S. have a CTV according to data from TDG, compared to just 50% in 2013. However, this year’s statistic is only up 1% since 2020, the smallest growth so far. That’s because the market is reaching a plateau since most people have already adopted CTVs and Smart TVs for streaming.
