A critical part of the commission’s push to find more spectrum for wireless broadband is to improve the quality of TV signals in the VHF band that were weakened in the digital transition. Among its suggestions are boosting transmission power and setting reception standards for home antennas. Broadcasters are skeptical of the plan’s viability and are worried that they may be forced to move from the UHF band to VHF, requiring expensive equipment while potentially lessening their coverage and alienating their viewers.
Starting next month, Cox hopes to save itself time and money by implementing the BXF interface between traffic and master control at five stations including KTVU San Francisco. BXF promises to take the labor out of making on-the-fly changes to what spots air and when. “The pilot has gone very smoothly,” says project manager Chip Reif. “There are always issues that you discover along the way, but there have been no major problems.”