DEVONCROFT'S BIG BROADCAST SURVEY

Tracking Broadcast Tech’s Biggest Trends

Each year, Devoncroft Partners conducts a large scale global study of the broadcast industry called the Big Broadcast Survey (BBS).  Nearly 10,000 broadcast professionals in 100+ countries participated in the 2013 BBS. One of the key outputs from the BBS is the annual BBS Broadcast Industry Global Trend Index. This is a ranking of the broadcast industry trends that are considered by BBS respondents to be the most commercially important to their businesses in any given year.

Five Tech Trends Changing Marketing

DEVONCROFT BIG BROADCAST SURVEY, PART 2

Evolution Of Broadcast Tech Trends: 2009-12

Multiplatform content delivery continues to increase in overall importance relative to other trends in the broadcast industry.  Other net gainers in 2012 versus 2011 include file-based / tapeless workflows, the move to automated workflows, video-on-demand and improvements video compression efficiencies; all of which show year-over year increases in the Index ranking.