Katie Nolan, analyst Jay Williams, Snapchat SportsCenter host Gary Striewski and Mike Korzemba, a YouTube influencer who specializes in basketball-related content, will hold forth on a special Game 2 broadcast available only on the ESPN App. ESPN is taking a swing at what is likely to be a growing challenge for sports purveyors of all sizes: A rising generation of viewers is growing accustomed to watching their games in a very different way.
Teens have long wielded soft influence over Hollywood. But today’s youth is at the center of the biggest shift in consumption habits that the video industry has seen. The post-millennial cohort known as Gen Z (anyone between the ages of approximately 8 and 22) is abandoning linear TV at faster rates than predicted even a few years ago.
Common Sense Media released an exhaustive survey Tuesday outlining how young people spend screen time. Two-thirds of teenagers said they listen to music every day, and 58% said the same about watching television.
Teens are making some radical changes from the way media was consumed in the past. That’s according to a new study from Piper Jaffray, an investment bank that has been surveying teens on their media habits, entertainment preferences and more for the past 15 years. It finds that teens have embraced new media in such a way that old media is not merely passe but even an afterthought, really, when so many other interesting digital options are available.
The streaming service will introduce exclusive films and television series as part of a strategy to position itself as a digital entertainment hub for the postmillennial generation.