A pair of veterans of the OTT platform Roku are launching a new advertising network, focusing on connected TV. The new company, called Tetra TV, will pool video inventory from more than 100 streaming video channels. Advertisers will be able to buy inventory across platforms, with Roku, Apple TV, Chromecast, Fire TV, Playstation and Xbox on board as partners.
Tetra TV
April 26, 2024
Editor on Duty: Mark K. Miller
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