NY Times Buying The Athletic For $550M

The New York Times will buy The Athletic for $550 million after months of talks, according to a new report from the Information. Representatives for the storied newspaper and the subscription sports news website did not immediately respond to requests for comment on the report, which pointed out that acquiring the smaller site will help the Times move toward its goal of 10 million subscribers by 2025. It currently has about 8.3 million.

New York Times In Talks To Buy The Athletic

The New York Times is looking into a potential acquisition of The Athletic, three sources familiar with the matter tell Axios. Sources say the Times approached The Athletic following a report about a potential deal between The Athletic and Axios in March.

Sportswriting’s Future May Depend On The Athletic

The Athletic Raises $20M To Fund Expansion

The Athletic Adds Former SI EIC Paul Fitchenbaum

As ESPN Falters, Athletic Sees Opportunity

The 18-month-old online sports site charges subscribers $40 annually for local news in a handful of cities, forgoing advertising.