The ViacomCBS streaming service has ordered a sixth season of the legal drama starring Christine Baranski and Audra McDonald. The pickup comes less than halfway through the show’s fifth season, which premiered June 24; Paramount+ releases episodes weekly.
The Good Fight may not be the only CBS All Access series to get a run on the CBS broadcast network. The network would be open to re-airing other CBS All Access shows if it helps drive awareness to the company’s five-year old streaming service, CBS Entertainment President Kelly Kahl says.
The broadcast network will run the first season of the CBS All Access series beginning June 16 as a way to build awareness for both the show and the OTT service.
The Christine Baranski-led spinoff of The Good Wife will return to CBS’s OTT service for a Season 2 in early 2018.
In last month’s debut of The Good Fight, The Good Wife spinoff on CBS’s streaming service, lawyer and Hillary Clinton supporter Diane Lockhart (Christine Baranksi) watched and cringed as Trump was sworn into office. “We have created very politically aware characters, and it would simply be peculiar if they weren’t talking about what was going on politically right now,” said Michelle King, who created and produces the CBS All Access show with her husband, Robert.
With this spinoff from The Good Wife — and without Julianna Margulies — CBS hopes to anchor its streaming service, All Access.
CBS is looking at a new marketing design, bridging traditional linear TV show marketing and a digital media platform — this for its upcoming The Good Fight to air on CBS All Access. CBS is taking its high awareness program brand, The Good Wife — which ended last season — to spin off The Good Fight.
CBS will launch the biggest consumer marketing push for its CBS All Access service to date early next year around the Feb. 19 premiere of its The Good Wife spinoff, The Good Fight, the first original scripted series to bow on the Eye’s streaming service.