THE PRICE POINT
Media Measurement Needs A Major Makeover
The sooner we get to a fully measured consumer experience the better for everyone — stations, advertisers and consumers. Nielsen is the leading candidate to do that, but, make no mistake, someone will make it happen.
THE PRICE POINT
Why Viacom Must Merge With CBS
Hank Price: The relationship between Viacom and CBS is a long and complicated one.
