How To Capitalize On Co-Op Ad Opportunities
There are literally hundreds of national brands offering to reimburse for media purchased by the local businesses that sell their products and services. But make no mistake about it, going after co-op advertising dollars can be challenging. Here are some suggestions on how to increase your share of money from the hundreds of national brands offering to reimburse for media purchased by the local businesses that sell their products and services.
An MFM-BCCA Distance Learning Seminar on Nov. 9 will offer information and advice on how stations can best compete for a share of the $50 billion co-op ad market.
Tim Brennan becomes the FCC’s chief economist, while Clete Johnson is named chief counsel for cybersecurity in the Public Safety and Homeland Security Bureau.
