Tim Heller

‘Tis the season for making resolutions and setting goals for the New Year. It’s the perfect time for broadcast meteorologists to re-evaluate their weather coverage on-air, online and on social media. Those are the three general outlets TV station weather teams cover. Each should have a unique approach: the same essential message but different techniques.

Univision Network Chief Meteorologist Albert Martinez will join HellerWeather’s Tim Heller and The Weather Company’s Mike Convey for a TVNewsCheck webinar focused on elevating local TV weather segments to more effectively compete with digital platforms. Key to their strategy: storytelling with augmented reality. Register here.