When it comes to shows gaining the most from time-shifting, cable TV series programs see the biggest hikes — with the top shows gaining almost the same number of live viewers. Most engaging? Some lower-rated shows score well in this area.
CBS, the strongest TV network in terms of overall viewers, said it had gained the most time-shifted viewers for the 2010-2011 season. CBS grew 10.1% or 1.18 million primetime viewers in time-shifted viewing after seven days, according to Nielsen. CBS led all networks last year with 11.67 million viewers for live-plus-same-day rating data.
Its StationView Essentials service will now offer six different time period ratings options.