TIP Initiative Implements First Local Ad API

The interface lets TV stations automatically report local spot airing times directly to agency buying partner systems for analysis and reconciliation. In addition, NBC And Telemundo Owned Stations join the broadcast consortium.

WideOrbit Affirms Support For TIP Initiative

WideOrbit is collaborating with broadcast industry leadership says it is “taking strong steps to comply with the TV Interface Practices (TIP) Initiative.” The parent company of WO Traffic, broadcasting industry advertising business management software, is testing a new API with members of the TIP consortium and has made several key hires in support of accelerating advanced advertising transactions […]