MARKET SHARE | DMA 78
Picture Yourself In Toledo As Promotions Manager
As of Friday morning, Toledo-area TV and radio stations had booked more than $7.8 million in advertising this year — and local channels have not yet heard from presumptive Republican nominee Mitt Romney. The biggest spender so far is Democratic President Obama, with $2.1 million in air time reserved or already spent on Toledo television.
DMA 69, 70
Price On ABC’s Toledo And Flint TVs: $30M
SJL Holdings is paying $30 million for two ABC small-market stations — $16.8 million for WTVG Toledo and $13.2 million of WJRT Flint, according to an FCC filing. ABC had announced the deal to sell the O&Os earlier this month without divulging the price.
