Progress is being made implementing automation technology for multiplatform buying, but challenges with measurement remain. L-r: Rob Weisbord, Sinclair Broadcast Group; Tracy Chavez, Publicis; moderator Paige Albiniak; and Media Monitors’ Philippe Generali. (Alyssa Wesley photo)
Executives from Publicis, Dentsu, Universal McCann and E.W. Scripps will talk about their industry’s progress toward automating the buying and selling of spot TV and adapting it to a future currency based more on big data than rating points. Register here.
Spot TV’s Attribution Improves, But Not At Digital Speed
Executives from NBC Spot On, Disney Advertising Sales, Publicis and Alphonso said attribution is getting better for both national and local spot TV with sectors like retails QSRs, auto, travel and beauty adopting it. The caveats: It’s still not as fast or scalable as digital, and new legislation may slow it down further.
